case study : The BETT Show
The BETT Show, the world’s largest education technology event, was launched 25 years ago with 112 stands. Today it features almost 700 stands, spans the National and Grand Halls at Olympia, and attracts nearly 29,000 visitors.
Eventful is proud to have been the publisher of the Official BETT Show Guide since 1996, making the show organiser, EMAP Connect, one of Eventful’s longest standing clients.
And, as the show has grown in scope and strength, so too has the range of publications that Eventful now produces for BETT. Alongside the Official Show Guide, Eventful’s BETT Show 2010 portfolio includes the New@BETT show preview, BETT Route planners, BETT Video Review, and the BETT International Directory.
Eventful Publishing has consistently delivered a range of high quality products that have contributed to the continued success of the show
Richard Joslin // Exhibitions Director
